Atlanta and Forth Worth to Hold Weeklong Battle for Most “Race for the Cure®” Registrations

WHO: Susan G. Komen Greater Atlanta and Susan G. Komen Greater Fort Worth

WHAT: Komen Atlanta and Komen Fort Worth will each host their annual Race for the Cure® on the same date, Saturday, May 10.

Them’s fightin’ words! To encourage Race registrations for both affiliates, Komen Fort Worth has challenged Komen Atlanta to a weeklong “Southern Showdown,” to see which affiliate can register the most Race participants from Monday, March 31 at 8 a.m. until Sunday, April 6 at 11:59 p.m. The affiliate with the most registrations will have bragging rights for a year. The losing affiliate will have to take  a  picture wearing pink southern gear holding the winning state’s flag.

The Komen Atlanta Race for the Cure will be held at Lenox Square on Saturday, May 10 at 8 a.m. The 5K run/walk and one mile walk down Peachtree Street anticipates 14,000 participants, raising approximately $1.4 million to enable thousands of Atlanta women to detect and survive breast cancer. Funds also will support research to help cure breast cancer.

WHEN: The “Southern Showdown” Registration Challenge is:
Monday, March 31 at 8 a.m. – Sunday, April 6 at 11:59 p.m.

WHERE: Register for the Komen Atlanta Race for the Cure at http://komenatlanta.wpengine.com/race-for-the-cure-welcome-page/

WHY: Because that’s how we do it in the South! Healthy competition is good for both Races and there are no true losers in this competition – only winners in the fight against breast cancer.

Komen Atlanta is the local resource for breast cancer screening, diagnostic and support services. Through events, such as Race for the Cure, and contributions, the affiliate raises funds to enable women to detect and survive breast cancer. Seventy-five percent of all funds stay in Atlanta to provide breast health services for women who could not otherwise afford them. Twenty-five percent supports national research efforts to finding a cure. Komen Atlanta has raised more than $36 million since its inception in 1991. The affiliate is part of the national Susan G. Komen for the Cure organization, which strives to save lives and end breast cancer forever. Komen is the largest private funder in the fight against breast cancer and has invested nearly $2 billion toward the cause. For more information visit KomenAtlanta.org.